It is a historically established and time-honoured code of rules and guidelines that govern the process of holding official ceremonies and events (negotiations, signing of bilateral and multilateral agreements), official correspondence, dress code and many other aspects.


In the meantime, Protocol has long ago moved beyond royal etiquette and interstate relations. Nowadays knowledge and following national and foreign protocol rules and practices are essential to establishing successful business partnerships.


Today not one important meeting is held without the participation of protocol staff, which ensures thorough and qualified preparation and flawless organisation of an event. 

It's been a long time since companies providing consulting services in the field of economy, finances, law and other areas, have emerged on the market. However, the number of companies specialised in protocol consulting is limited.

IQ Protocol was founded in 2014 by a team of professionals, experienced in state and business protocol and staging major public events.


We render protocol support services, including protocol and organisational preparation and management of events, analysis and expert assessment of protocol elements of events, consulting, education and training in the Field of protocol norms and best practices, as well as protocol staff recruitment. 


Field of expertise:


  • Business protocol;

  • State protocol;

  • Protocol support of mass-sport and entertainment events.


IQ Protocol is a team of experts, who have a solid theoretical background and unique experience gained both in Russia and abroad. 


Well established connections with Russian colleagues and foreign partners allow us to complete the most complex tasks of protocol and organisational support worldwide.


Employing service of our company you ensure prompt and qualified protocol support.


We'll help you to get knowledge and required information in any specific field of protocol 

Данные на Touch Pad

Protocol and organisational support and protocol management

Зал ожидания

Will help you recruit protocol service personnel

IQ Protocol – is a team of professionals experienced in protocol and organisational support of high-profile events with participation of heads of states and governments, ministers and heads of agencies of the Russian Federation, as well as management of major Russian and foreign companies and international organisations. 

IQ Protocol consultants provided protocol and organisational support of high-profile events, held in the Russian Federation (major sport and economic forums, festivals, official events) and abroad (Canada, UK, Brazil, Principality of Monaco, Qatar), including protocol support at competition venues and holding official events during preparation and staging of
XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi, XIX World Festival of Youth and Students, 2018 FIFA World Cup Russia, XXIX Winter Universiade of 2019 in Krasnoyarsk. 

Our work is honored with decorations and commendations awarded for preparation and holding events at the highest professional level. Including:

  • «Order of Friendship»;

  • Second-Class Medal of the Order of Merit for the Motherland;

  • Commendation of the President of the Russian Federation;

  • Commendation of the Government of the Russian Federation;

  • Patriot of Russia Medal;

  • Commendations of ministries and agencies of the Russian Federation;

  • Honorary certificates of heads of regions of the Russian Federation.


Pavel POPOV, Managing partner and CEO 

More than 15-years’ experience in event management and protocol support

2005 – 2009 – Head of event management in leading Russian Event Agencies

2009 – 2014 – Head of Venue Protocol Department at Sochi 2014 Organising Committee

2015 – 2018 – Head of Venue Protocol Division at Russia 2018 FIFA World Cup Organising Committee

2015 - Master of Arts degree in International Protocol and Diplomacy at International School of Protocol and Diplomacy (ISPD, Belgium)







Olga MAKAROVA, Consultant

Many-years’ experience in major sports events organisation

2007 – 2010 – Director of Personnel Development at all-Russian children’s center “Orlyonok”

2010 – 2014 – Head of Protocol at Non-competition Venues unit at Sochi 2014 Organising Committee

As of 2014 – Head of Protocol at Continental Hockey League (KHL)






Elizaveta VOLOSTNOVA, Consultant

Experienced in VIP/VVIP Guest Management 

2007 – 2011 – Employee of the Ministry of Foreign Affairs of the Russian Federation, Department of North America and Embassy of the Russian Federation in Mexico

2012 – 2014 – Head of Domestic Dignitary’s Management unit at Sochi 2014 Organising Committee

2015 – 2018 – Head of Guest Management unit at Russia 2018 FIFA World Cup Organising Committee



Alena IVANOVA, Consultant

Vast experience in protocol and organisational support of events and business trips

2009 – 2014 – Head of Travel unit at Sochi 2014 Organising Committee

2015 – 2017 – Head of Travel unit at Continental Hockey League (KHL)






Maria TROFIMOVA, Consultant

Experienced in service planning and provision for various guest groups during various events

2008 – 2014 – Head of the International Olympic and Paralympic Committees Services at Sochi 2014 Organising Committee

2016 – 2018 – Chief Specialist of Guest Management unit at Russia 2018 FIFA World Cup Organising Committee

2015 – Master of Science degree in Hotel and Tourism management at Hotel and Tourism Management Institute (Switzerland)





E-mail: info@iqprotocol.org

Phone: +7(495) 226 77 57

            +7(495) 221 05 12

© 2019 ООО «IQ Protocol»